ABOUT

LEZAR is a UK based clothing brand founded by Jay Chima, a designer working at the intersection of fashion and industrialism. Having a background working as a vehicle technician previously, he conveys a narrative through content, artwork and clothing that is directly inspired by his own experiences. 

Inspiration lends its form from improvised workwear on a surface level which is reflected by material selection, silhouette and practical design elements. Additionally, peripheral design nuances found throughout pieces are informed by architectural psychology and the discussions surrounding the subject matter. 

Pieces themselves vary from cut and sew limited products to reworked curated garments that carry a unique history. Each item of clothing, artwork and content pieces together a narrative that is forever unfolding.