LEZAR is conceptual fashion brand that explores the relationship dynamic between the individual and their environment.

 

Specifically within the context of blue-collar workers in a fictional dystopian universe where LEZAR TECHNOLOGIES is a technology manufacturer, LEZAR is concerned with drawing parallels between employees of this fictive corporation and individuals in the real world. Heavily influenced by dystopian cinema and engineering, subject matter is centred around existential struggle and introspective dialogue within the context of an expansive conglomerate controlled state. 

 

Aesthetically the brand leans very much into abstraction and muted colour palettes to convey the aforementioned themes, furthermore graphics used are often distorted, diffused and bold. 

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The future of LEZAR will explore more subject matter within this fictional universe and will continue to correlate those ideologies with real-world scenarios through garment development. A higher emphasis will be placed on silhouette design and material choice as print design will shift from its current position of primary focus to supportive design element.